After all, a good pair of Pyjama’s truly give you time to rest and recuperate, and dream of bigger and (sometimes better) places. Siobhan often dreamt of owning her own sleepwear brand after often struggling to find a brand that offered unique design elements matched with luxurious and beautiful fabrication at a fair price point. After leaving the service, a born dreamer, she put off the dream of owning a brand for 3 years, due to the fear of being laughed at and being told she couldn’t do it.
However one day, she decided to go for it, ignore the naysayers and The NAP Co was born in her bedroom that day.
At first, there was little money to invest in marketing after months of samples, visits and production to perfect the PJ, but Siobhan knew if she could just get the product into the hands of the customer, then the love affair would grow.
The first PJ collection launched in April 2020 and was such a success, that the PJ sold out in 4 colour ways in just 24 hours.
The company still prides itself on having never paid for any advertising or marketing. However, it has quickly become a blogger and celebrity favourite, thanks to the customer spreading the word of the world’s softest sleepwear and underwear.
The NAP Co has since grown to a small team of passionate, ambitious women who proudly design in the U.K. and manufacture in the far east.